Much of my time at Warby Parker was spent improving the Home Try-On program. In 2017, we drove 15% year-over-year growth in new customer acquisition with features like the HTO Quiz and Quick Add.
As 1 of 3 designers at Warby Parker, I touched nearly every aspect of the responsive site and iOS app. I led key improvements to the Home Try-On program — including a frame finder quiz and quick-add functionality — driving 15% year-over-year growth.
There was significant friction in the journey of selecting 5 frames to try. Additionally, customers with a random assortment of frames had a significantly lower conversion rate.
We launched a quiz to help customers find their 5 frames to try — this had a 99% completion rate and led to a +5% increase in conversion in 6 months. We also added quick-add functionality, resulting in 200 additional Home Try-On orders per day and +9% conversion.
Once we launched the quiz, we saw half the traffic was coming from Facebook ads. Those visitors had a much lower conversion rate because they had less context on the Home Try-On program. We designed a loading screen to provide additional education, resulting in +8.1% increase of HTO order conversion rate in just 1 week.
Other Work
Product Detail Page
Prescription Services
Picked for You
Global Nav
